LaunchEngine Cookie Policy

Last updated: 28 August 2026

LaunchEngine is a trading name of PowLeads Ltd (company no. 11932107), registered in England and Wales at Axis Building, 142, 9 Whitworth Street West, Manchester, England, M1 5JD.

This page lists every cookie and tracker LaunchEngine sets, what each one is for, and how to change your mind. It sits alongside the Privacy Policy, which covers everything else we do with data.

The short version. Two cookies are strictly necessary and always set: the one that keeps you signed in, and the one that remembers your answer to the banner. Everything else — analytics and advertising measurement — loads only if you press Accept, and you can withdraw that at any time.

1. What we set

Cookie	Set by	Purpose	Lasts
`__session, __clerk_db_jwt`	Clerk	Keeps you signed in and protects the session. Without it you cannot use an account.	Session to 1 year
`cookie-consent-given`	LaunchEngine	Remembers the choice you made in this banner, so we stop asking.	1 year
`ph_* (PostHog)`	PostHog	Product analytics: which pages and features get used. Set only after you accept.	1 year
`_fbp, _fbc (Meta pixel)`	Meta Platforms	Measures whether our advertising brought you here. Set only after you accept.	3 months

2. Consent, and what happens without it

Under PECR and the UK GDPR, strictly necessary cookies need no consent and everything else does. So the first two rows above are set as soon as you arrive; PostHog and the Meta pixel are not loaded, initialised or requested at all until you press Accept. Rejecting costs you nothing — every feature works the same.

3. Changing your mind

Use the cookie settings link in the footer to reopen the banner and switch analytics off.
Clearing site data for launchengine.app in your browser resets everything, including the record of your choice — so you will be asked again.
Blocking all cookies in your browser will sign you out and keep you signed out; the session cookie is the one thing we cannot work without.

4. What we do not do

No cookie walls: rejecting does not restrict access.
No pre-ticked boxes, and no treating “keep scrolling” as consent.
No selling or sharing of cookie data for cross-context behavioural advertising.

5. Third-party policies

Where a cookie is set by someone else, their policy also applies: Clerk, PostHog, Meta. Questions to [email protected].

LaunchEngine is a trading name of PowLeads Ltd (company no. 11932107), registered in England and Wales at Axis Building, 142, 9 Whitworth Street West, Manchester, England, M1 5JD. Questions about this document: [email protected].