How real launches run on LaunchEngine.
Two paths, start to finish. An indie maker launching a product, and an agency growing a client’s socials and AI-search presence. Same rule on both: it drafts, you approve, you post.
Path one
Indie maker, launching a SaaS
You have a product and a launch date. Here’s the week, from first open to the day after.
The Playbook
How a launch actually goes, in order.
Five stages. Each one names the app that does it, what's free, and what Creator adds. Start at the top — the slow things go first so they land while you do the rest.
FreeCreator
1
Get your map, then keep it
Paste your product URL and you get the whole distribution map — communities, directories, posts. A free account is what makes it yours: it saves the map and switches on every tool below.
2
Install the companion and start the directories
The free Chrome companion fills each submit form from your map — you review and hit submit. Directories review on their own schedule and nobody can tell you when yours clears, so submit and carry on: do the 24 free ones today, the rest as you go.
Free
Every directory, the companion, and the phone app to nudge you as listings go live.
Creator adds
Nothing here — this stage is fully free. Creator matters from stage 3.
3
Earn standing before you ask for anything
The step almost everyone skips, and the one that decides whether launch day works. Reddit removes new accounts that post links — an external link in your first week is close to an automatic shadowban, and many communities gate posting on karma earned inside that community. So you give first: reply in threads about the problem you solve, ask how others handled it, and find out what to actually say — the answers are your launch material.
Free · by hand
The Hive drafts every reply in your voice, free — you post them, and you comment by hand. Either way you start here, today, on the free account.
Creator · Commenter
Creator (£29/mo) adds the companion's comment drafting on Reddit, LinkedIn and Instagram: Commenter finds the threads and drafts the comments inside the hours and caps you set, and Conversations keeps the ledger of who replied.
4
Make posts worth reading — with a video in them
Your posts are already drafted for each platform — but a launch written from your product page reads as an ad; one written from what the community told you reads like one of their own, so rewrite them from what you heard in stage 3. Then add a short video: ask the Hive to make a video about your launch, remix a clip you found, or ride what's trending in your niche. It drafts a script first and you only spend a credit on one you approve. Post into the right room, not the biggest.
Free
All the drafts, two video credits, every community. You post them yourself, from your phone.
Creator adds
More video credits and daily trending videos, so you keep posting after launch week.
5
Keep the momentum after launch week
Listings go live on the directories' own schedule — the phone app pings you as they do. Your listing on the LaunchEngine directory stays live, the waitlist keeps collecting, and the Hive gives you a summary each day of what's worth doing next.
Path two
Agency, growing a client
Improve a client’s socials and get them mentioned where AI search looks — at the pace an agency can actually service.
- Step 1 · Onboard the client
Learn their voice
Add the client’s brand and what they sell. The Hive learns their voice so everything it drafts sounds like them, not like you.
- Step 2 · Research
Find where their buyers are
“Find communities for this client.” The Hive researches the subreddits and groups where their buyers actually spend time — no guesswork, no scraping the same three forums everyone else does.
- Step 3 · AI search
Show up where AI looks
Turn on buying-intent mode. The engine watches those communities for people asking for exactly what the client offers, and drafts a genuine recommendation. AI search leans on Reddit heavily, so that’s where a genuine mention has a real shot at being seen. Every comment is a draft you approve and post.
- Step 4 · Every day
Content in their voice
Posts and comments drafted daily for each community, in the client’s voice. You approve from your phone; the companion posts. Nothing goes out unreviewed.
- Step 5 · Outreach
A warm shortlist, not a cold list
“Find influencers in this niche.” You get a shortlist of creators plus a suggested angle for each — a starting point for real outreach, never auto-contacted.
True on every path
What never changes
Draft-first, always
Posts, directory forms and videos wait for you — you solve every captcha and hit submit yourself, so the automation that gets launch accounts banned never happens. On Creator you can switch on automatic comments — a few a day, up to limits you set.
AI-SEO is a bet, played well
Getting mentioned where AI search reads is the design intent, not a guaranteed citation. We aim you at the threads AI reads; the recommendation still has to earn its place.
One app, your phone
The Hive, your drafts, your videos and your approvals live in one app. The Creator engine (£29/mo) powers the after-launch and agency workflows.
Map your launch free
See every directory and community worth your launch in a couple of minutes. Upgrade to the Creator engine when you want the daily drafting, communities and AI-search work.